Community Engagement Presentations

Presenters from our recent Victoria and Queensland Community Engagement Summit events have kindly offered to share their presentations. It is hoped that by sharing this knowledge, community engagement practitioners can apply the lessons from case studies and theory to their own work.

Please note, the content in these presentations remains the intellectual property of the authors, so please do not reproduce or post in any other forums without the written consent of the authors.

Thanks again to the presenters for sharing their valuable time and knowledge.

We will continue to update this page with further presentations and resources as the Summit Series progresses.

CONSULTATION MANAGER AND SOCIAL PINPOINT ANNOUNCED AS PLATINUM PARTNERS OF COMMUNITY ENGAGEMENT SUMMIT SERIES 2017

Social Pinpoint Consultation ManagerConsultation Manager combined with their newly acquired company Social Pinpoint have been announced a platinum partner of the Community Engagement Summit Series 2017.

The ground-breaking nationwide summit series features leading experts at the forefront of the industry with presentations spanning a range of topics including Digital Place-making, Internal Engagement, Engaging Beyond Cultural and Social and Political Divides.

“Our partnership with Consultation Manager and Social Pinpoint provides an exciting opportunity for summit attendees.  These two complementary products provide a complete end-to-end solution to online engagement with stimulating online engagement tools.

“Both of the companies have delivered hundred of projects.  The insights and case studies they will provides attendees with is incredibly valuable.   We are delighted to have them on-board as their involvement will provide attendees with a huge range of resources,” said Community Engagement Summit Series Co-chair, Darius Turner.

Co-founder of Social Pinpoint Charles Connell said they were delighted Consultation Manager and Social Pinpoint were able to be jointly involved in an event paving the way and providing a fresh approach to community engagement and training.

“The 2017 Community Engagement Summit provides attendees with such a wealth of resources, tools and advice, relating so well to our company ethos.  The series provides a wonderful opportunity for attendees to bring along community engagement problems and utilise the collective knowledge of the experts in attendance to develop solutions.  We are delighted to be involved in such a unique event,” said Charles Connell, Co-founder of Social Pinpoint.

The Community Engagement Summit Series: Melbourne 23 & 24 May, Brisbane 30 & 31 May, Adelaide 6 & 7 July, Perth 13 & 14 July and Sydney 3 & 4 August.

About Social Pinpoint and Consultation Manager
Social Pinpoint provide online engagement tools with the best solutions to engage with stakeholders and communities.  Consultation Manager are a global leader in software to manage stakeholder relations. Together they provide a complete community engagement solution. 

CASE STUDY: NORTHERN BEACHES COUNCIL – MANAGING CHANGE AND ENGAGEMENT

Extract from 2016 Community Engagement Summit, Sydney, presentation by Kate Lewis, Northern Beaches Council.  

The recently formed Northern Beaches Council amalgamated three unique communities each with a strong identity and sense of local pride.  The amalgamation process involved significant community engagement process that offered a number of key learnings.

Firstly, the community must be engaged throughout the process of change. The internal processes of an organisational restructuring can be highly opaque to outside advisors, and it is easy for the community to lose interest in the process. Effort must be specifically taken to involve the community in the process of change, both to prevent disengagement with the organisation and to garner their input on how they want to be involved.

In the case of the Northern Beaches Council, this involved soliciting community input through the border review and preliminary amalgamation consultations. Several possible border configurations received community input, before the final decision to unify the full area of Manly, Warringah and Pittwater councils under the new council was made.

Secondly, existing engagement frameworks need to be realigned to account for changes in both available resources and community demographics. For the council, faced with the need to rapidly integrate and modify the various disparate projects the prior councils had been undertaking, this took the form of the establishment of a number of new consulting groups – local representation committees, strategic reference groups and the like – in order to rapidly gather community input on such a wide range of operations.

The key focus areas to take away from this example are:

 

KNOWING YOUR AUDIENCE

Extract from 2016 Community Engagement Summit, Sydney, presentation by Jessica Brown, Canterbury Bankstown Council.

In order to engage properly with your organisation’s residents or customers (depending on whether approaching it from a government or corporate perspective), it is crucial to maintain the profiles of your target groups. To do this it is useful to make use of a ‘marketing persona’

This process differs for government and private groups. For government, the target demographic is a given, and effort should be focused into demographic groups to identify the defining traits of local residents. Corporate groups, on the other hand, have more flexibility in who they target and can instead construct an image of their ideal customer who they seek to target.


A marketing persona is a hypothetical figure representing common traits of the target market, presented in a graphic format. Multiple personae, featuring the common traits and demographics of your community, should be developed to allow you to effectively know and understand your community.

When it comes to effectively engaging your audience, keep the following in mind:

  1. Discover your audience, and invest resources into market research.
  2. Pitch the right content to the right audience.
  3. Create opportunities customers want to participate in, and on topics they want to talk about.
  4. Get creative on projects, and make sure they benefit you and the community.